How to List Your Laundromat Business on Google
To list your laundromat business on Google, sign in, create or claim a company profile, verify the account, and then update and optimize the details. While the process is nearly as simple as it sounds, you should understand a few do’s and don’ts. Our laundromat marketing experts put together a comprehensive guide explaining everything you need to know to manage how your business is displayed on search engine results pages and Google Maps.
What is a Google Business Profile?
A Google Business Profile is a powerful tool that allows a company to control and manage its online presence, from editing basic details to interacting with customers. Formerly called Google My Business, these listings resemble a modern phone book, offering everything a customer needs to choose local services. The information contained in a Google Business Profile includes:
- Business name
- Category
- Address and pin location
- Service area (for laundry delivery/pickup)
- Hours of operation
- Phone number
- Attributes (laundromat amenities, such as Wi-Fi, kids' play area, cable TV, accessibility, etc.)
- Business description (what you offer, what differentiates your laundromat, how long you've been in operation, other helpful information)
- Opening date
- Photos and videos (the storefront, machines, amenities, or exterior
Why Laundromats Need a Google Business Profile
A laundromat relies on local customers, and without a Google Business Page, they will remain invisible to people looking for their services, no matter how well the store fits searchers’ needs. You must set up a Google Business Profile to show up when people search for “laundromats near me,” “coin laundry in \[city\],” or similar keywords.
3 Steps to Set Up a Google Business Profile
Your business doesn’t need a website or to pay anything to create a profile on Google, so this free laundromat advertising and customer engagement tool shouldn’t be ignored. The process to set up a Google Business Profile is fairly simple, requiring just these three basic steps:
Step 1: Add or Claim Your Laundromat
Go to Google Business Profile and search for your laundromat. If your business exists, you’ll need to claim it. If it doesn’t exist, create a profile to get started. Both steps are easy to complete by following the on-screen instructions.
Step 2: Verify Your Business
You must verify to Google that you’re affiliated with the business before it will grant you ownership of the profile, which is required to make changes and manage the account. Laundromat owners can do this via video, phone, text, email, or other options.
Step 3: Edit Your Business Profile
After the business is verified, you'll have access to make a Google Business page yours by updating and adding information in all the available fields. Pay special attention to your description, as this is what tells potential customers about your laundromat.
How to Optimize and Manage a Google Business Listing
Making regular updates to your business profile signals to Google that your laundromat is open, relevant, and responsive. It can also drive customer engagement for events and keep people informed of holiday hours and operational changes that can boost customer satisfaction. Here are some areas to focus on when updating or managing your Google Business Profile:
- Optimize contact information: If your profile doesn't include local search signals—the city name, neighborhood, or nearby landmarks—optimize your profile by adding these terms. If you move or change your phone number, email address, or website, always update your Google Business Profile accordingly.
- Hours of operation: Ensure the accuracy of your business hours, especially for holidays and occasiional closures. Note changes in your schedule on your profile to avoid frustrating potential customers. If you'll be closed for a laundromat retooling or renovation, provide a planned reopen date and mention some of the updates they can expect.
- Photos: Recent photos of your business exterior, interior, and amenities give potential customers a feeel for your laundromat and entice them to visit. Think of this as free laundromat advertising to show what sets you apart from competitors. Share photos of your washers and dryers—especially modern or highly desired large-capacity models—as well as any vending machines, lounge areas, children's play areas, or other features.
- Specials and promotions: You can post your specials and promotions on your Google Business Profile to attract potential customers and introduce services, like wash-and-fold or delivery, that they may be interested in.
- Reviews: Managing reviews is an easy way to increase customer engagement. Always respond to positive and negative reviews thoughtfully. (Doing so can turn angry customers into loyal ones.)
Mistakes to Avoid When Listing a Laundromat on Google
Avoid these pitfalls to make sure your Google Business Profile performs its best.
- Providing a virtual location: Make sure your address isn't a P.O. Box or a virtual address — it should match a concrete location on a map.
- Posting inconsistent information: Your Name, Address, Phone (NAP) should match exactly across all platforms, including your Google Business Page, to avoid confusing customers and search engines.
- Failing to verify: If you skip this very important setup step, your business could be removed from Google entirely.
- Ignoring customer reviews: Testimonials and reviews are free laundromat advertising opportunities you don't want to miss out on. Google favors businesses with reviews, so these present excellent opportunities to optimize your page to rank higher in the search results.
- Uploading stock images: While stock photos might seem like an easy way to enhance youor profile, they can damage your creditibility and confuse customers. Snap real photos of your storefront, machines, and even your team to build trust.
Frequently Asked Questions
How often should I update my Google listing?
Update your laundromat’s profile regularly when your core information changes or when you want to promote new services or machines. Keep in mind that posting too often can be perceived as spammy and overwhelm your audience or trigger a review from Google.
How much does it cost to put my business on Google?
It does not cost anything to list your business on Google, and nearly anybody can follow the simple steps to create a profile — no need to hire a marketing firm or digital marketing expert.
How do I use Google as a business?
Once you’ve listed your business on Google, use the profile as a marketing tool by keeping it updated, optimized, and engaging for customers. Management should not take more than a few hours each month, but it can pay off by earning your company a more prominent spot above your competitors.
How do I get my laundromat to show up on Google Maps?
The same process for setting up a Google Business Profile will make your laundromat visible on Google Maps.
Do I need a website to create a Google Business Profile?
No, a website isn’t required to set up a Google Business Page. The profile will still display the core information and allow customers to contact your business by phone, but you may miss out on engagement opportunities that a website would provide.
Go Beyond Google
While establishing and updating your Google Business Profile is an important first step in marketing your laundromat and attracting customers, it’s not the only option. Once you have this in place, check out our guide to DIY marketing ideas that work to help grow your business, or contact the experts at Western State Design for more help.
